22 Jul Keeping Up Momentum
I blame myself really. I was meeting with a business associate over a coffee and happened to mention that things were looking a little quiet in the lead up to the summer holiday. We discussed the possibility that Brexit might have also had a bearing and artfully both managed to avoid spending the next 30 minutes or so discussing the pros and cons for where we British now find ourselves.
Since that discussion our enquiry rates have risen by 35% this week with no additional marketing or advertising involved. Several enquiries are new enquiries from existing clients while a number are completely new customers.
Why the sudden upturn – just as admit I was planning a few days off in the sunshine myself?
The simple answer is that every one of the clients who’ve been in touch this week have a clear vision for their dental business and are simply working to their strategic plan. A couple confirmed that while other dental businesses were wondering which way their income was likely to head in the coming months, they were simply keeping up their momentum, acquiring more customers or expanding their operations.
Many have already invested in new capital equipment and dental technology this year and a good number are increasing their on-line spend – realising that their customers are tech savvy and actively looking for help and information on-line on an almost unprecedented basis.
I admit, as a director of Blue Sky People for over 10 years, I am extremely proud of the fact that our phone continues to ring. Clients are still keen to do business with us (yes, despite the perception of agency recruitment being expensive) when they want to attract the best talent in the UK dental market.
It’s great to know that forward thinking, innovative dental businesses are still in good health post Brexit and as we head in to the quieter summer period. We’re always delighted to help them recruit the talent they need to be successful.
Please contact myself or a member of my team if you would like to chat more about recruitment issues either by
Blue Sky People